Mrs. Moreau was planning to have several guests at her home for a traditional Thanksgiving dinner. She had cooked Shady Brook Farms fresh turkeys in the past and had enjoyed them very much. When she went to her usual grocery store, she discovered that the store no longer carried the Shady Brook Farms brand. She called several other grocery stores and was finally able to locate Shady Brook Farms fresh turkeys at a small grocery store approximately 10 miles away. She drove to the store and bought a 20-pound Shady Brook Farms turkey, even though the price per pound was higher than what she normally paid at her usual grocery store. For Mrs. Moreau, the Shady Brook Farms turkey was a(n)
A. unsought product.
B. homogeneous shopping product.
C. specialty product.
D. convenience product.
E. heterogeneous shopping product.
Answer: C
You might also like to view...
Which of the following is not a potential fraud related to debt obligations?
a. Long-term or short-term debt is misclassified. b. Entire loan payments are charged to either principal or interest. c. Dividends are paid in violation of restrictive covenants. d. Debt obligations are not properly authorized.
Recording cost of goods manufactured increases the Work in Process Inventory account
Indicate whether the statement is true or false
Which of the following groups is most likely part of the Good Green Grocer's target market?
A) Conventionals B) Unconcerned C) Naturalites D) Consumerists E) Drifters
Identify a company that sells database information. Describe how the data is protected for privacy and how the data results in sales. Discuss what revenue streams might be associated with the sale.
What will be an ideal response?