If John, an advertising copywriter, intends to represent the core requirements of the target audience, then what does he essentially need to write?

a) An appeal
b) A subhead
c) A body copy
d) A closing


Ans: a) An appeal

Communication & Mass Media

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When you ask the question, "Do I demonstrate what I have learned in social, collegiate, corporate, and other settings?" which kind of communication is the focus of your question?

a. personal b. professional c. educational d. intellectual e. societal

Communication & Mass Media

Pie charts show "how things work."

Indicate whether the statement is true or false

Communication & Mass Media

The value of social relationships lies more in what participants do than in who they are because a number of people could fulfill the same functions

Indicate whether the statement is true or false

Communication & Mass Media

List six cultural functions of books. Describe each and discuss why books, as opposed to other mass media, may be better or worse equipped to fulfill these functions.

What will be an ideal response?

Communication & Mass Media