A communication audit ________
A) is a cost-benefit analysis of communication
B) uses survey research to determine audience attitudes
C) uses personal interviews to determine the attitudes and needs of a target public
D) determines whether communications are consistent with stated goals and values
E) none of the above
Answer: D
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All of the following is true about deceptive advertising, EXCEPT:
a. advertisers will claim that their product is the best in their “class” without specifying what that class is b. advertisers can be fined if they present factual claims without having evidence to support it c. advertisers often make claims that can be proven as false d. all of the above are true
Discuss the difference between a literal and figurative analogy. Provide an example to illustrate your answer
What will be an ideal response?
The process of negotiation between a union and management is called
a. binding arbitration b. mediation c. conflict resolution d. collective bargaining e. contract negotiation
Littlejohn and Jabusch believed that competence in most organizations can be accomplished through the filtering down of information from the executive level
Indicate whether this statement is true or false.