A graph displaying consumers' perceptions of product attributes in two dimensions is referred to as a
A. product differentiation chart.
B. market-product grid.
C. perception matrix.
D. growth-share matrix.
E. perceptual map.
Answer: E
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a. organically intensive b. human-intensive c. people-intensive d. labor-intensive
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Business culture affects ethical behavior in competition. Two kinds of unethical behavior are most common:
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