Assessment of the needs of the consumer or client (in developing a strategic marketing plan) focuses on:
a. Present needs only.
b. Present and future needs.
c. The development of surveys.
d. Secondary analysis of existing data.
B
Assessment of needs takes into account needs of the consumer now and for the future, using a variety of data-gathering techniques. Future orientation aids in anticipating how marketing and programs will need to shift to meet those needs.
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