Name and describe the five categories of buyers who attend trade shows
What will be an ideal response?
1. Education seekers who want to browse and learn but not buy.
2. Reinforcement seekers who want reassurances about past purchases.
3. Solution seekers who want problems solved and are in a buying mode.
4. Buying teams who are groups ready to buy.
5. Power buyers, who are members of upper management or key purchasing agents with the authority to buy.
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