If a minor wishes to be bound to a contract after becoming an adult, she must:
A) Disaffirm the contract.
B) Ratify the contract.
C) Give back the goods or services received as a minor.
D) Bring an action to verify the contract.
B
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"Backstage" contact points in a blueprint refer to:
A) contacts which are not face-to-face. B) discrete contact points with the customer. C) the contact points for suppliers. D) contact points that are observable to customers.
When selecting a new type of communication technology, it is important to remember that:
a. the more powerful (rich) technology is usually the best. b. one type of communication technology should be used in all parts of the organization. c. the right communication technology depends on the situational context. d. most new communication technologies are easily adopted by users.
Which one of the following is the biggest disadvantage of mail surveys?
A. Increasing postage costs D. Time delays in returning surveys B. Interviewer bias E. Lack of anonymity C. Lack of control over who responds
Qualitative forecasting methods are most appropriate when there is good historical data available or when experts do not have market intelligence that is critical in making the forecast
Indicate whether the statement is true or false.