The Ritz-Carlton Hotel trains each employee to note the likes and dislikes of regular customers and record this information into a computerized guest history profile that provides information on the preferences of 240,000 repeat Ritz-Carlton customers. Through the use of this customer database, the Ritz-Carlton is able to provide more personalized service to its guests. If, for example, a guest prefers a feather pillow or always orders a glass of sherry before retiring, this information can be entered in the database and these needs can be anticipated and met. By providing more personalized service, the Ritz-Carlton is narrowing provider ________ of the gaps model of service quality.
A. Gap 1
B. Gap 2
C. Gap 3
D. Gap 4
Answer: A
You might also like to view...
The marketing concept stresses on finding the right customers for the company's products
Indicate whether the statement is true or false
What costs are treated as product costs under variable (direct) costing?
a. only direct costs b. only variable production costs c. all variable costs d. all variable and fixed manufacturing costs
Paw-Paw Products Paw-Paw Products produces and sells flannel covered dogbeds. In the current year, Paw-Paw had expected to sell 8,000 beds but actually produced and sold 8,500 beds. The following information is available regarding the standard cost to produce a single dogbed: Direct materials: 5 yards at $1.50 per yard Direct labor: 40 minutes at $.20 per minute In the current year, 44,000 yards
of material were purchased and used at a cost of $1.60 per yard and 365,500 direct labor minutes were incurred at a cost of $.23 per minute. Refer to the Paw-Paw Products information above. The company's direct material usage variance for the current year is: A) $3,750 U. B) $2,250 U. C) $6,000 U. D) $6,650 U.
A firm can produce at a lower cost than its competitors by ______.
a. achieving economies of scale b. increasing the cost of raw materials and labor c. using cheap raw materials and inputs d. cutting corners in production