Why do firms employ more than one persona to gather information about target consumers?
A) Within a group, consumers usually exhibit similar tastes and preferences.
B) The distribution of income and wealth are more or less equal across different customer segments.
C) Although customers have unique needs, essentially their basic needs and requirements are the same.
D) Any target market may have a range of consumers who vary along a number of key dimensions.
E) The firms want to provide consumers with a greater number of product choices.
D
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Which of the following has the purpose of helping the audience understand information, or to explain information?
A) Operating reports B) Informational reports C) Planning reports D) Analytical reports E) Unsolicited reports
A long-standing charge against intermediaries is that they mark up prices beyond the ________
A) value of their services B) delivery charges C) going market price D) promotion cost E) resale value
Nate works as a sales representative. His employment contract specifies that he cannot work for a competitor for a period of two years from employment. This is an example of
a. vagueness. b. extortion. c. ambiguity. d. duress.
Gilligan Corporation was established on February 15, Year 1. Gilligan is authorized to issue 500,000 shares of $6.00 par value common stock. As of December 30, Year 1, Gilligan's stockholders' equity accounts report the following balances: Common stock, $6 par, 500,000 shares authorized 55,000 shares issued and outstanding$330,000 Paid-in capital in excess of par - Common 440,000 $770,000 Retained earnings 1,400,000 Total Stockholders' Equity $2,170,000 On December 31, Year 1, Gilligan decides to issue a 5% stock dividend. At the time of issue, the market price of the stock was $22 per share.What is the number of shares outstanding after the stock dividend is issued?
A. 525,000 shares B. 57,750 shares C. 55,000 shares D. 52,250 shares