In an ERP suite that includes modules specialized for higher education, which of the following would be used to track donations, pledges, and gifts, and manage contacts and donor relationships?
A) enrollment management
B) institutional advancement
C) e-learning
D) human resources
B
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Marketers use ________ to track the online behavior of website visitors and serve up ads based on what their interests appear to be
A) cyber stalking B) crowdsourcing C) social convergence D) behavioral targeting E) psychographics
Attribute sampling is used to estimate the proportion of a population that possesses a specified characteristic.
Answer the following statement true (T) or false (F)
Which of the following scenarios exemplifies a sustainable strategy under the triple bottom line approach?
A. Impervious Plastics developed a chemical additive that doubled the life of its plastics. The additive was currently legal, but environmental groups argued that it harmed the environment. B. Impervious Plastics' nearest competitor increased the salaries of its production workers by 30 percent, but Impervious kept its wages the same to gain a cost advantage over its competitor. C. Impervious Plastics reformulated its products to eliminate chemicals that were widely used in the industry but were being investigated for their potential negative effects on the environment. D. Rather than complying with the restrictive recycling laws in the United States, Impervious Plastics outsourced its manufacturing to a country that has fewer environmental restrictions.
Play devil's advocate. Select any American industry and argue persuasively why protectionism is not only patriotic, it is absolutely essential for survival.
What will be an ideal response?