Marketers often cut the cost of advertising dramatically by using consumers as their creative team. This strategy is known as ________
A) disintermediation
B) public relations
C) vertical integration
D) reintermediation
E) crowdsourcing
E
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The cutoff statement is mailed to the client for an agreed upon-date and then copied for the audit files
a. True b. False Indicate whether the statement is true or false
A disadvantage associated with the model stock approach to the determination of space needs is that _____
a. distinctive items with low sales or profit levels may not be stocked b. seasonal items may be placed in improper locations c. impulse goods may not be stocked in adequate quantities d. product placement may not follow normal shopper patterns
Arnold is the in-house counsel of Frankin, Inc, a wealthy corporation that is facing a dispute with a consumer. The allegations made by the consumer can be potentially damaging for the corporation
The directors of Frankin want to avoid a trial in court. However, they are likely to get a judgment in their favor as they have a strong case. If Arnold feels that an educated jury will be favorably disposed toward Frankin, Inc, which of the following alternative methods of dispute resolution should he recommend? A) private trial B) arbitration C) mediation D) summary jury trial
In most states shopkeepers who detain and later release a shoplifter may be held liable for false imprisonment even if the detention was reasonable and based on reasonable cause
a. True b. False Indicate whether the statement is true or false