With respect to positioning, explain points-of-parity and points-of-difference
What will be an ideal response?
Points-of-difference (PODs) are attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand. Points-of-parity (POPs), on the other hand, are associations that are not necessarily unique to the brand but may in fact be shared with other brands.
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a. True b. False Indicate whether the statement is true or false
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A. ethical B. customer C. philanthropic D. stakeholder E. shareholder
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