Give an example of how the Internet is changing the face of service industries
What will be an ideal response?
The Internet is transferring power from suppliers to customers, particularly in consumer markets. For example, travel agencies are being replaced by Web sites like Orbitz, Travelocity, and Priceline. These sites allow customers to shop around for the best prices with greater ease. They have in effect changed the distribution system to favor the consumer.
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The concept of ________ lends even more importance to the salesperson's customer-relationship-building abilities
A) sales-force territory B) sales promotion C) sales-force management D) salesperson-owned loyalty E) sales-force structure
Isaac applied for a loan from Livingstone Bank and was denied the loan two weeks later. He discovered that the reason behind the denial was that the bank considered him a huge credit risk because a credit report stated that he was an alcoholic. Isaac claimed that this information was not true. Which of the following acts will allow Isaac to approach Livingstone Bank for reconsideration of his loan application?
A. Equal Credit Opportunity Act B. Fair Credit Billing Act C. Fair Debt Collection Practices Act D. Fair Credit Reporting Act
Assume that the current corporate bond yield curve is upward sloping. Under this condition, then we could be sure that
A. The economy is not in a recession. B. Long-term bonds are a better buy than short-term bonds. C. Maturity risk premiums could help to explain the yield curve's upward slope. D. Long-term interest rates are more volatile than short-term rates. E. Inflation is expected to decline in the future.
Which of the following is NOT a controllable element for international marketers?
a. Distribution b. Price c. Promotion d. Level of technology