Clichés are _____________ phrases
a. long
b. unclear
c. worn-out
d. incoherent
c
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Burberry's global marketing strategy of offering "affordable luxury" to customers in the United States, with a value proposition of being more expensive than Coach and less expensive than Prada represents a focus on:
A) product. B) price. C) promotion. D) position. E) place.
Which statement is true concerning ethical issues concerned with data preparation?
A) Researchers should try to get some idea about the quality of the data. B) Discarding respondents after analyzing the data raises ethical concerns. C) Any departure from the assumptions underlying the statistical techniques used to analyze the data raises ethical concerns. D) All of the above statements are true.
Whitney earns about $100,000 a year. She and her employer both pay 6.2 percent of Whitney’s pay into __________ by withholding the money from Whitney’s pay check.
A. Social Security B. Medicare C. unemployment insurance D. retirement E. exit pay
Which of the following is NOT an example of a cross-situational public?
A. Nuclear waste protestors D. Minor children under age 18 B. Women E. African Americans C. Canadians