The practice of marketing goods and services through telephone contact is known as ________
Fill in the blanks with correct word
telemarketing
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______ is the process of having two people or groups play opposing roles in a debate in order to better understand a proposal.
A. Storming B. Positive conflict C. Devil's advocacy D. Groupthink E. The dialectic method
With respect to standardized information, CGM stands for:
A) consumer-granted marketing B) consumer-generated media C) customer-given media D) customers' generic marketing E) connector-generated marketing
When using graphics, be sure to use clear and interpretive _________________
a. captions b. colors c. photographs d. research
The purpose of market segmentation is to:
a. change consumer attitudes and beliefs toward a product. b. divide a market into submarkets of equal size that have equal number of customers in each. c. group a large number of markets together, enabling a company to serve them simultaneously. d. enable a marketer to tailor marketing mixes to meet the needs of one or more specific segments.