Mini-Case Question. Since many of Vincent & Rankine's consumer products are products used every day to satisfy customer needs, the company advertises frequently
However, the cost of advertising has increased dramatically over the years and V&R is concerned about the potential for copy wear-out and customer irritation due to overexposure. The company decides to address this situation by using alternating exposure periods. The firm advertises its products over a 4-week exposure, and runs its advertisements in alternating 4-week periods. In this example, Vincent & Rankine uses which of the following strategies?
A) a heavy-up message frequency strategy
B) a pulsing message frequency strategy
C) a pull communication strategy
D) a push communication strategy
E) a diversification strategy
B
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Which of the following statements is CORRECT?
A. If rates fall after its issue, a zero coupon bond could trade at a price above its par value. B. If rates fall rapidly, a zero coupon bond's expected appreciation could become negative. C. If a firm moves from a position of strength toward financial distress, its bonds' yield to maturity would probably decline. D. If a bond is selling at a premium, this implies that its yield to maturity exceeds its coupon rate. E. If a coupon bond is selling at par, its current yield equals its yield to maturity.
The matching rule relates to credit losses by stating that Uncollectible Accounts Expense should be recorded
a. in the period of the loss. b. for an exact amount. c. in the same period as allowed for tax purposes. d. in the period of the sale.
Which of the following statements is true of sale of collateral?
A. If the creditor has a security interest in consumer goods and the debtor has paid 60 percent or more of the purchase price, the creditor must sell the repossessed collateral. B. The creditor must sell the collateral unless the consumer orally objects to the sale, otherwise, the creditor may keep the collateral in satisfaction of the debt. C. In disposing of the collateral, the creditor must use a commercially reasonable method to produce the greatest benefit to himself and not to the debtor. D. If less than 80 percent of the purchase price has been paid, the creditor may propose to the debtor that the creditor keep the collateral in satisfaction of the debt.
Total logistics costs are a sum of the
A) inventory and facility costs. B) transportation and facility costs. C) inventory and transportation costs. D) inventory, transportation, and facility costs.