Before we begin to interpret stimuli we have selected from our environment we have to
make sense of them in some way. How do we prepare to to interpret stimuli?
What will be an ideal response?
We use organization as a way to structure the stimuli. This phase in the perception process occurs because we
perceive that certain items belong together and we organize them in that way.
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An individualistic culture such as the United States relies the most upon which communication element as a primary source of meaning?
A. relationships between people B. facial expressions and eye contact C. the status of the sender D. the status of the receiver
Pitch refers to the quality, timbre or tone of voice
Indicate whether the statement is true or false
Culture shock refers to
A) different electrical voltage in different countries. B) a psychological reaction to being in a very different culture. C) a pleasant sense of excitement at being in a different culture. D) an unusual reaction not normally felt by most people experiencing a new culture.
Regarding logos, all of the following is true except:
a. It is the visual symbol that identifies a brand or company b. It is the first visual element the reader sees in an ad c. It can be a graphic element or a word d. It is targeted toward consumers