What are the major disadvantages of focus groups and mailed surveys as compared to interviewing techniques such as “think aloud”?

What will be an ideal response?


The biggest disadvantage is that focus groups and mailed surveys do not give an interviewer adequate insight into users in the context of their work environment. It may be possible to understand some of the “what” of the user’s job, but very little of the “why” and “how” will be uncovered by a focus group or a survey.
Many people who would be forthcoming with their opinion in a one-on-one situation would be less willing to do so in a public meeting. The “think aloud” technique provides a one-on-one situation that the focus group does not.
Surveys typically have a very low return rate.

Computer Science & Information Technology

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To use an application or play a game on Facebook, you have to allow the application access to your ________

A) profile B) photos C) Timeline D) messages

Computer Science & Information Technology

WWW stands for ________

Fill in the blank(s) with correct word

Computer Science & Information Technology

Which is an example of an intangible benefit?

A. A user-friendly system that improves employee job satisfaction B. A new scheduling system that reduces overtime C. An online package tracking system that improves service and decreases the need for clerical staff D. A sophisticated inventory control system that cuts excess inventory

Computer Science & Information Technology

An actual argument can be a variable, named constant, literal constant, or keyword.

Answer the following statement true (T) or false (F)

Computer Science & Information Technology