Mandy's Printing Inc. manufactures and sells photocopiers, printers, and scanners to various offices. This is an example of _____

a. contract manufacturing
b. business marketing

c. licensing

d. franchising


ANSWER: b

This scenario illustrates business marketing. Business marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption.

Business

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a. account titles don't have to be written for each entry; b. summary posting is done monthly; c. totals are posted instead of individual transactions; d. all of these; e. none of these

Business

The big-bang approach involves converting from old legacy systems to the new ERP in one implementation step

Indicate whether the statement is true or false

Business

Which of the following is true of operations-oriented pricing?

a. It involves maintaining a fixed price for a product or a service throughout the year. b. It focuses on maximizing the surplus of income over costs. c. It seeks to match supply and demand by varying prices. d. It tries to maximize the number of customers using a service by improving its quality.

Business

Which of the following is true? A free trade area is a group of two or more countries:

a. in which import duties and other trade barriers are reduced or eliminated. b. that have a common external tariff. c. that have common economic policies. d. All of the above

Business