The value added to and subtracted from a point estimate in order to develop an interval estimate of the population parameter is known as the
a. confidence level.
b. margin of error.
c. parameter estimate.
d. planning value.
b
You might also like to view...
Pareto charts are a graphical way of identifying the few critical items from the many less important ones
Indicate whether the statement is true or false
A channel that includes both a manufacturers' agent and an industrial distributor is appropriate under which of the following circumstances?
A. When the firm wants specialized personnel to follow up the work of the sales force B. When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force C. When only one or two channels of distribution are available for products D. When the sales force is large and the marketer is thinking of cutting it down E. When customers are highly concentrated in one geographic area
Ethical behavior always pays off financially for businesses
Indicate whether the statement is true or false
Under the Statute of Frauds, a written note or memorandum may suffice if it is signed by the party against whom the claim for breach of contract is made
Indicate whether the statement is true or false