Which item below is not an investment newspaper?
A)
Wall Street Week
B)
Barron's
C)
The Wall Street Journal
D)
Investor's Business Daily
A
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What type of marketing uses combinations of digital tools such as websites, online videos, e-mail, blogs, social media, mobile ads, mobile apps, and other digital platforms?
A. web marketing B. search marketing C. Internet marketing D. social media marketing E. content marketing
Surveys can generate primary data economically and efficiently from large groups of people
Indicate whether the statement is true or false
Employees of Bodegas & Bistros Inc (2B) maintain a password-protected social media page to "vent about work." When 2B learns of the page, the company intimidates the network that operates the page into revealing the password, and after reviewing the posts, fires the participants. Most likely, this is A) a violation of the Stored Communications Act
B) within 2B's rights as an employer. C) a subject for dispute resolution by the communications providers that the employees' page uses. D) a "business-extension exception" under the Electronic Communications Privacy Act.
Brown's Foods determined that Southerners preferred milder mustard than those in the Northeast. This led the company to develop a new "Southern Style Mustard." This strategy best exemplifies
A. geographic segmentation. B. usage segmentation. C. demographic segmentation. D. socioeconomic segmentation. E. lifestyle segmentation.