When marketers at Procter & Gamble selected the Millennials, a demographic that includes college students, as an untapped group of potential customers for the company's Febreze line of products, they were executing which of the following?
A) market segmenting
B) mass marketing
C) differentiation
D) targeting
E) positioning
D
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Which performance metric measures how many shipments are delivered per the requested delivery date?
A. fill rate B. item fill rate C. perfect order rate D. on-time delivery E. order cycle time
The practice of using databases to promote one-to-one relationships with customers and create precisely targeted promotions is called ____.
A. zoned marketing B. target marketing C. database marketing D. electronic marketing
The threat of expropriation creates an incentive for the multinational firm to minimize inventory holdings in certain countries and to bring in goods only as needed.
Answer the following statement true (T) or false (F)
The interest rate that financial economists consider to be the most accurate measure is the
A) current yield. B) yield to maturity. C) yield on a discount basis. D) coupon rate.