Which of the following is an example of paid media?
A. online customer reviews
B. Facebook posts of a customer about a product
C. message communication through billboards
D. word-of-mouth praise about a company's product
E. Twitter tweets of a customer about a brand
Answer: C
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Exposure at the operations level caused by FX changes on projected cash flows is known as ____________ exposure.
Fill in the blank(s) with the appropriate word(s).
Give a specific example of putting followers first.
What will be an ideal response?
Roger's company will be raising the prices of its basic services, and Roger must write to customers to inform them of these increases. What is the most important thing he should do when writing this message?
A) Prove that all his competitors are raising prices too. B) Explain the reasons and hook the increase to benefits. C) Apologize to his customers. D) Promise a rate decrease in the future when the economy improves.
Marketing
A. involves persuading customers to buy your product. B. tries to make the whole economic system fair and effective. C. begins with the production process. D. is a social process involving all producers, intermediaries, and consumers. E. tries to accomplish a company's objectives by anticipating customers' needs and trying to satisfy them.