When the advertising objective is to build primary demand for a new product category, ________ advertising will most likely be used
A) persuasive
B) informative
C) comparative
D) patronage
E) institutional
B
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The earliest focus of management was on the _______
Fill in the blank(s) with the appropriate word(s).
Which of the following is a potential pitfall of self-disclosure?
A) Efforts might be seen as inappropriate B) Efforts might be seen as manipulative C) People might react defensively D) All of the above
Process accounting is most probably used by a(n)
A) paint manufacturer B) cement manufacturer C) oil change and lube shop D) all of these
When a customer calls the 800 toll-free number at L.L. Bean in Freeport, Maine, to order a new chamois shirt, the person who answers the customer's questions is a
A. technical specialist. B. retailer's order getter. C. retailer's order taker. D. missionary salesperson. E. supporting salesperson.