How does the social-business letter format differ from the personal-business letter format?
What will be an ideal response?
In the social-business letter format, the letter parts are in the usual position except that the
inside address is placed last, positioned at the bottom left of the page. In addition, there is a
change in the usual punctuation pattern for business letters: The salutation ends with a
comma rather than with a colon. Reference initials, copy notations, and so on, are not
included.
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Which of the following best describes setting a price at the level determined to represent the customer's perceived value for your product?
A) pricing to value B) quality pricing C) value pricing D) price discrimination
A _______________ is a payment typically provided to a salesperson for selling an item to a customer and is usually paid as a percentage of the price of an item that is sold.
A. commission B. employee stock option C. merit pay D. piece-rate E. bonus
Which of the following is an example of a company employing a specialization strategy? Select as many as apply.
A. Walmart decides to pressure its suppliers to keep costs as low as possible. B. Apple decides to create a phone that is unlike any other phone on the market. C. Harley Davidson decides that it will only manufacture motorcycles, not cars or other types of vehicles D. Dunkin' Donuts decides to focus on selling donuts rather than a variety of baked goods E. Starbucks decides against opening any kind of store location other than a coffee shop.
Only a firm's financial decisions affect its stock prices
Indicate whether the statement is true or false