To help the audience understand how the new traffic flow would work, Ishtar compared it to pushing a cart around the grocery store. Ishtar was creating a __________ by providing similarity between the two concepts.

A. archetype
B. definition
C. malapropism
D. signature


Answer: B

Communication & Mass Media

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A listener's elaboration likelihood is determined before the speech; the speaker cannot really affect an

audience member's level of elaboration. Indicate whether the statement is true or false

Communication & Mass Media

Barbara Jean is from Alabama and has unique elements in her speech that her cousin from Boston does not have. These elements are known as

a. an accent. b. a dialect. c. an idiom. d. a vernacular.

Communication & Mass Media

Kerri prepared an outline she could refer to when giving her speech to the board members. What type of presentation is Kerri using?

A. extemporaneous B. impromptu C. memorized D. manuscript

Communication & Mass Media

Socially isolated people are much more likely to die prematurely than those with strong social ties.

a. true b. false

Communication & Mass Media