According to the text, protection motivation theory emphasizes three critical ingredients

in a persuasive message. They are:



a. the probability of a threat happening; the severity of the threat; the ability of the
audience to respond effectively
b. the severity of the threat; the vulnerability to the threat; the ability of the audience
to respond effectively
c. the probability of a threat happening; the vulnerability to the threat; the ability of
the audience to respond effectively
d. the probability of a threat happening; severity of the threat; the vulnerability to
the threat
e. the motivation of the audience to comply; the ability of the audience to comply;
the extent to which the audience feels protected by the message


b.

Communication & Mass Media

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Reasoning by sign is infallible, as each sign only has one corresponding explanation

Indicate whether the statement is true or false

Communication & Mass Media

Group leaders should ________

A) make choices for the group B) announce rules C) not ask questions D) decide the goals

Communication & Mass Media

A decision-making team should keep the following in mind about taking a risk:

A. It may produce a failure or expensive side effects B. It may produce an innovative success C. Without it, no progress is possible D. All of the above E. None of the above

Communication & Mass Media

What was the earliest form of mediated communication?

A) nonverbal behavior B) cave drawings C) printing press D) radio

Communication & Mass Media