What is a marketing objective? Name three criteria for good marketing objectives. Use the criteria to write an objective for a business with which you are familiar.
What will be an ideal response?
A marketing objective is a statement of what is to be accomplished through marketing activities.
For marketing objectives to be realized, they must meet several criteria. They must be:
| · | realistic - managers should develop objectives that have a chance of being met |
| · | measurable - managers need to be able to quantitatively measure whether or not an objective has been met |
| · | time-specific - by what time should the objective be met? |
| · | compared to a benchmark - it is important to know the baseline against which the objective will be measured |
The example objective should fulfill the above criteria and be stated in terms of actions expected by the target consumers.
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Nobula Corp is preparing their budget for the second quarter and provides the following data
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