Account-specific marketing is also known as
A. a planogram program.
B. piggyback marketing.
C. comarketing.
D. guerilla marketing.
E. dual sponsorship.
Answer: C
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Nikola was laid off from his job and needs to find new employment. According to Maslow's hierarchy of needs, the need to find work represents a ________ need.
Fill in the blank(s) with the appropriate word(s).
Northstar Sporting Goods sells consumer goods to Lena for $85 and provides a written warranty regarding the quality of the goods. Northstar:
a. must designate the warranty as full or limited. b. may disclaim any and all implied warranties as long as the disclaimer is conspicuous. c. may modify the implied warranties. d. All of these are correct.
The costs of goods purchased will vary under the different inventory methods of specific identification, FIFO, LIFO, and weighted average.
Answer the following statement true (T) or false (F)
A markup chain
A. only applies to consumer products, not to business products. B. determines the price structure in a channel of distribution. C. implies that a retailer must always apply a smaller markup than a wholesaler. D. causes lower prices in longer channel systems. E. None of these answers is correct.