Mrs. Baird's introduced a new bread made with light whole wheat and packaged in smaller loaves as a response to the number of health-conscious customers who live alone. In this case, Mrs. Baird's was most likely following the ________.
A. selling concept
B. production concept
C. marketing concept
D. customer concept
E. retailing concept
Answer: C
Business
You might also like to view...
Which of the following is the most desirable quick ratio?
a. 1.20 b. 1.00 c. 0.95 d. 0.50
Business
Mixed costs have both a fixed and a variable component
Indicate whether the statement is true or false
Business
Which of following statements is true of short-term decision making?
A) Fixed costs and variable costs must be analyzed separately. B) All costs behave in the same way. C) Unit manufacturing costs are variable costs. D) All costs involved in a decision are considered relevant.
Business
Directors have a right to participate in all board of directors' meetings.
Answer the following statement true (T) or false (F)
Business