When one media company buys suppliers and/or distributors to create integration in the production and distribution of messages, there is:

a. a horizontal merger
b. a vertical merger
c. a conglomerate merger
d. de-regulation


b. a vertical merger

Communication & Mass Media

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Poster sessions at scholarly conferences basically involve

a. providing a formal written report b. summarizing research on a display panel c. 15-minute oral presentations d. a panel of speakers

Communication & Mass Media

The National Science Foundation developed the ARPAnet and turned it over to the military

Indicate whether this statement is true or false.

Communication & Mass Media

Doug knew he was tired and hungry, so he acknowledged that he would be irritable. In this case, Doug

a. is denying his responsibility for the conflict. b. realizes that he has little influence on the conflict. c. knows his partner will wait until he is rested to bring up issues. d. anticipates a conflict situation in order to exercise more self-control.

Communication & Mass Media

Which of the following is NOT true about spyware?

a. it allows a third party to track individuals' online activities b. it is often bundled into software without users' knowledge c. it was unleashed by the Melissa virus in 1998 d. it can send pop-up ads tailored to users' profiles e. all of the above are true about spyware

Communication & Mass Media