In an advertising agency, the media department decides what the advertising will say in order to achieve the objectives of the campaign
Indicate whether the statement is true or false.
Answer: False
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Which of the following is NOT a type of claim noted in the
textbook? a. Claim of fact b. Claim of policy c. Claim of conjecture d. Claim of interference e. Claim of value
When possible, what should the speaker do when using an object as a presentation aid?
a. select a living thing to strengthen audience involvement b. select an object that will shock the audience to listen c. keep the object out of sight until it is time to use it d. display the object throughout the speech for emphasis
Which of the following is not recommended for dealing with an unfavorable audience?
a. ?Use plenty of evidence b. ?Use plenty of emotional appeals c. ?Stress common ground d. ?Build your credibility e. ?Adjust your purpose to a moderate goal
Unsupportive attempts to take over the role of speaker, often to change the topic of conversation, are known as
A) interruptions. B) backchanneling cues. C) turn-maintaining cues. D) turn-yielding cues.