Subtraction of total operating expenses from sales yields:
a. net income.
b. gross margin.
c. operating profit.
d. all of the above.
e. none of the above.
C
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Hewlett-Packard is a highly respected brand. Many retailers want to be associated with the brand because of this reputation. What kind of power does Hewlett-Packard obtain due to this reputation?
A) referent B) functional C) legitimate D) coercive E) reward
Markwin Electronics is a company that only sells products online. Orders are taken through an interactive Web site, and goods are shipped out through a small warehouse the company owns
Markwin employees also handle the shipment of goods to desired destinations. How could marketing intermediaries help Markwin expand its business?
Suppliers are key players in the stakeholder spectrum. Intel corporation has a developed a code of conduct. Which of these is not a component of the code?
a. The supplier must be in strict compliance with the law b. The supplier must be U.S. registered c. The supplier must have respect for competition d. The supplier must not have any conflicts of interest with other parties
The Internet provides companies a ?rst-point of contact for customers
Indicate whether this statement is true or false.