Business marketers often alert customers to potential problems and then show how their products provide solutions. These marketers are hoping to influence which stage of the business purchase process?
A) description of the characteristics of the needed item
B) evaluation of proposals
C) recognition of a problem or need
D) selection of an order routine
E) performance feedback
C
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If a company has internal auditors, it does not need to have external auditors
a. True b. False Indicate whether the statement is true or false
According to Fred Davis' model on the use of new systems, users' intentions regarding the use of new systems are a direct result of which factors?
A. Whether use of the new system is voluntary or mandatory; How easy the new system is to use. B. How much experience the user has with technology; Social pressures to use certain technologies. C. The gender of the user; How much the new system helps the user complete work-related tasks. D. Perceived usefulness of the new system; Perceived ease of use of the new system.
Some of the students from class ________ to the Writing Center for help with writing because they ________ often unclear on how to fix their errors
A) go/are B) goes/are C) go/is D) goes/is
Many corporations are shifting from defined benefit to defined contribution retirement programs. When considering changes to retirement programs, the primary stakeholders are the
A. customers. B. shareholders. C. marketing managers. D. employees. E. competition.