An ad for Mongoose mountain bikes shows a serious biker traversing remote and rugged but beautiful terrain and states, "There are places that are so awesome and so killer that you'd like to tell the whole world about them. But please, don't"
This ad uses the ________ appeal.
A) slice-of-life
B) lifestyle
C) fear
D) testimonial
E) straight-forward
B
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Contribution margin ratio is equal to ________.
A) fixed costs divided by contribution margin per unit B) net sales revenue per unit minus variable costs per unit C) net sales revenue minus variable costs D) contribution margin divided by net sales revenue
Consumers accompanied by children
A. purchase about 40 percent more than when shopping alone. B. purchase twice as much as they normally would if shopping with other adults. C. spend 40 percent less than when shopping alone. D. spend exactly the same amount as when shopping alone. E. purchase 40 less than they normally would if shopping with their spouses.
The purpose of access management is to grant authorized users the right to use a service and to prevent access to nonauthorized users.
Answer the following statement true (T) or false (F)
(CMA adapted, Dec 95 #29) Refer to the Winner Company example. The total value of inventory to be reported on the balance sheet as of September 30, Year 5, for Winner Company is
a. $22,000 b. $35,000 c. $12,000 d. $69,000 e. $96,000