._____ theory suggests that interactive media communication offers a diminished sense of psychological closeness or immediacy because it removes most nonverbal cues

a. Media richness
b. Uncertainty reduction
c. Social presence
d. Multimodality


Answer: c

Communication & Mass Media

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After seeing her favorite actor endorse a particular brand of running shoes, Mary insisted that she had to have them. According to the text, this effect is most likely the result of ________ within Rank's schema

a. influence b. association c. deception d. persuasion

Communication & Mass Media

Which of the following is an assumption of the social scientific approach?

a. The Truth exists. b. The Truth must be hidden from others. c. The Truth does not exist. d. The ongoing Truth will never be known.

Communication & Mass Media

What does accommodation in public speaking mean?

What will be an ideal response?

Communication & Mass Media

Merian Cooper and Ernest Shoedsack initially began making exotic documentary films such as Grass in 1925 about an enormous migration of people and animals through the Zardeh Kuh mountain area and Chang in 1927 about a family living in the jungles of Siam, before they moved on to their classic fiction movie ______________ that also features exotic settings along with some of the most famous stop motion animation in movie history.   

A. Superman B. King Kong C. Flash Gordon D. The Jungle Book 

Communication & Mass Media