Customer satisfaction (based on the ACSI) is highly related to the stock price of individual firms.
a. true
b. false
a. true
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Savvy Sightseeing had beginning equity of $72,000; revenues of $90,000, expenses of $65,000, and dividends to stockholders of $9,000; there were no stock issuances. Calculate the ending equity.
A. $38,000. B. $47,000. C. $88,000. D. $97,000. E. $25,000.
Which of the following is true about a pull communication strategy?
A) It uses uses channel marketing instead of direct marketing. B) It is directed at end-users. C) It uses tools such as sales incentives and co-op advertising. D) It motivates retailers to carry a particular product or brand. E) It aims to build the interest, purchase, inventory, and marketing efforts of its intermediaries.
Which of the following terms describes the practice of retailers purchasing a greater quantity during a sales promotion period than they can immediately sell?
A) diverting B) panic buying C) straight rebuy D) buyout E) forward buying
Dividends on ________ stock, if not paid in any year, will be payable later when funds are available.
A. cumulative preferred B. cumulative to the extent earned C. noncumulative preferred D. participating preferred