______ are individuals who are able to influence informally other individuals’ attitudes or overt behavior in a desired way with relative frequency.

Fill in the blank(s) with the appropriate word(s).


Opinion leaders

Communication & Mass Media

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A similar emotional response from one person to another is an example of

A) resembling reaction. B) emotional contagion. C) emotion. D) None of the above.

Communication & Mass Media

The SOLER process is given as a strategy to help you in which step of the listening process?

A. Stop B. Understand C. Look D. Listen

Communication & Mass Media

The most cohesive groups are the most successful ones

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following would be described as a "norm" using Dell Hymes’

SPEAKING model? a. complaining involves at least two people, a complaint initiator and a receiver b. competitive complaining occurs when the first person forwards a complaint and the second person forwards a new self-focusing complaint. c. complaining can only occur when everyone present knows one another d. complaining occurs mostly in classrooms and in the hallways on campus. e. none of the above is a norm.

Communication & Mass Media