Zoe is leading a sales team for a jewelry company. The group has attempted to open more stores in shopping malls, but what little stores they have opened have not been very profitable. Zoe decides to request a larger budget to pursue more space in shopping malls. Zoe is demonstrating:
a. Escalation of commitment
b. Overconfidence
c. Confirmation bias
d. Ingroup/outgroup bias
a. Escalation of commitment
You might also like to view...
How are cell phone “apps” transforming the telephone industry?
What will be an ideal response?
Involves several methods of data collection, such as focus groups, field observation, in-depth interviews and case studies
Fill in the blank(s) with the appropriate word(s).
Comprehensive listening involves actively seeking constructive applications of the messages one hears
Indicate whether the statement is true or false
You may only want to reinforce a belief. If that's the case, give the audience reasons for retaining their belief and inform them of reference groups who also hold the belief
Indicate whether the statement is true or false