Compare reach and frequency. For which type of products is media reach more important? For which type of products is media frequency more important?
What will be an ideal response?
Reach is the percentage of the target market that will be exposed to the media vehicle. This measure is particularly important for widely used products when it's important to get the message to as many consumers as possible. Frequency is the average number of times a person would be exposed to the message. This measure is important for products that are complex or are targeted to relatively small markets for which multiple exposures are needed to make an impact.
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Which of the following best represents the purpose of a message?
A) The purpose of the message is why you are communicating. B) The purpose of the message represents how you would like the audience to respond. C) The purpose of the message identifies what the business result will be. D) The purpose of the message identifies the intended outcome. E) The purpose of the message represents how to best reach those with decision making capabilities.
Internal alignment refers primarily to:
A. the pay relationships among jobs, skills, and competencies within a single organization B. the value of the work of one individual compared to that of another individual C. the strategy of paying above market salaries D. the pay relationships in a geographic region E. the pay relationships of all jobs within the same industry
Jerry is employed by U.S.-based Iconic Systems. His work hours per workweek for the month of January were 40 hours the first week, 30 hours the second week, 50 hours the third week, and 45 hours the fourth week
According to the Fair Labor Standards Act, how many hours of overtime pay is Jerry entitled to at the end of January? A) 5 B) 10 C) 15 D) 40
Business strategy concerns
A. choosing the most appropriate strategic intent for a specific line of business. B. selecting a model for a single line of business to use in pursuing objectives that contribute to the whole of a diversified company. C. ensuring consistency in strategic approach among the businesses of a diversified company. D. strengthening the market position and building competitive advantage for a single line of business. E. selecting a set of stretch financial and strategic objectives for a single business unit.