Joan is giving a presentation about weight loss. At the beginning of her introduction, she says, “What if I told you there was a simple way to lose one pound a week, every week, and still eat all the foods you love?” This question serves what role in Joan’s presentation?
a. importance of topic
b. attention getter
c. thesis statement
d. preview of main points
b. attention getter
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Ad copy can best attract customers when it is based on customer needs and situations that are familiar to customers
Indicate whether the statement is true or false
What does the ratio return on investment (ROI) measure and what are some possible ways it can be computed?
At its optimal capital structure, the firm's debt/assets ratio will always be lower than the one that maximizes its _____.
A. expected earnings per share (EPS) B. weighted average cost of capital C. beta coefficient D. degree of financial leverage E. net operating income
In which of the following has LP been applied successfully?
A) minimizing distance traveled by school buses carrying children B) minimizing 911 response time for police patrols C) minimizing labor costs for bank tellers while maintaining service levels D) determining the distribution system for multiple warehouses to multiple destinations E) all of the above