Which of the following statements best describes marketing public relations?
A) MPR is difficult to integrate into a marketing strategy.
B) Firms with low credibility use MPR relations the most.
C) MPR is the least effective promotional tool.
D) MPR outcomes are not always under the control of the marketer.
E) MPR is significantly more expensive than advertising to implement.
D
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Which of the following is a typical problem caused by global markets to managers responsible for marketing control?
A) Differences in market practices create communication problems. B) Intermediaries reduce the number of levels in the control system. C) Managers typically lose marketing control to the executives in global headquarters. D) The size of the area under a manager's control reduces significantly.
Answer the following statements true (T) or false (F)
1. The Hawthorne studies have been criticized for poor design and a lack of empirical data to support the conclusions, so the findings cannot be applied to modern management. 2. Abraham Maslow and Douglas McGregor were theorists in the human relations movement. 3. Abraham Maslow would say that some human needs must be satisfied before others. 4. Jaclyn is a manager who keeps a tight rein on her staff since she thinks they would not work without supervision. She doubts their commitment to the company and even to their own development. She is a Theory Y manager.
Which of the following variables are operating variables used for industrial marketing segmentation?
A) delivery speed of the product B) order size C) technologies used by the customer D) number of employees
Commodity IT assets include such things are network management
Indicate whether the statement is true or false