During the past couple of decades, marketers have begun to develop a relational orientation as they have realized that they need to think about their customers in terms of relationships rather than transactions. How does Apple encourage its customers to maintain a long-term relationship with the company?
What will be an ideal response?
During the past couple of decades, marketers have begun to develop a relational orientation as they have realized that they need to think about their customers in terms of relationships rather than transactions. To build relationships, firms focus on the lifetime profitability of the relationship, not how much money is made during each transaction. Thus, Apple makes its innovations compatible with existing products to encourage consumers to maintain a long-term relationship with the company across all their electronic needs.
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Use an exploded pie chart:
a. to give equal emphasis to all slices of a pie b. to emphasize a particular slice of a pie c. to give a pie chart a serious tone d. none of the above
Describe the four steps in finding a solution to a business problem
Thane Company is interested in establishing the relationship between electricity costs and machine hours. Data have been collected and a regression analysis prepared using Excel. The monthly data and the regression output follow:MonthMachine HoursElectricity CostsJanuary2,500$18,400 February2,900 21,000 March1,900 13,500 April3,100 23,000 May3,800 28,250 June3,300 22,000 July4,100 24,750 August3,500 22,750 September2,000 15,500 October3,700 26,000 November4,700 31,000 December4,200 27,750 Summary OutputRegression StatisticsMultiple R0.965R Square0.932Adjusted R20.925Standard Error1,425.18Observations12.00 CoefficientsStandard Errort StatP-valueLower 95%Upper 95%Intercept3,726.881,682.822.210.05(22.69)7,476.45Machine Hours5.770.4911.70.004.676.87If the controller
uses regression analysis to estimate costs, the estimate of the fixed portion of electricity costs is: A. Fixed Cost = $3,726.88 B. Fixed Cost = $5.77. C. Fixed Cost = $1,682.82. D. Fixed Cost = $1,425.18.
A bailee's duty of care:
A) is always the degree of care necessary to prevent any loss or injury to the bailed goods. B) varies depending on the nature of the bailment relationship and the character of the bailed property. C) Both of these. D) Neither of these.