The entry global retailing market expansion strategies include all of the following except:
A) franchise.
B) chain acquisition.
C) departmental stores.
D) joint ventures.
E) organic.
C
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Companies that rely on the marketing concept and have implemented a market orientation strategy recognize that:
a. price is the most important variable for customers. b. products should be targeted at everybody or the average customer. c. customer wants can be satisfied by integrating activities of the firm. d. good promotion and advertising strategies can save a bad product.
Raw materials inventory should not include indirect materials.
Answer the following statement true (T) or false (F)
If a druggist sells morphine to one who does not have a prescription, a suit to collect the price would be successful
Indicate whether the statement is true or false
If a business is small and unincorporated, a tight, formal organization structure encourages creativity and reduces initiative.
Answer the following statement true (T) or false (F)