Which concept below can be defined as an effect that occurs when organizations fail to keep up with emerging innovations, putting themselves in danger of missing lucrative opportunities to capitalize on them?
a. Net losses
b. Innovation sparcity
c. Organizational cultural lag
d. Idea extinction
c. Organizational cultural lag
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The employee benefits at Arvin Shine, a high tech firm, includes a basketball team, a gym, and an on-site massage therapist. In what way are these benefits most likely to support the company's business goals?
A. by protecting the company against charges of employment discrimination B. by making the workplace more family-friendly C. by helping employees cope with demanding, high-stress jobs D. by complying with legal requirements for benefits E. by meeting the standards of most U.S. businesses
________ represents the net marketing contribution as a percentage of sales
A) Return on equity B) Marketing ROS C) Gross profit D) Marketing ROI E) Market demand
Although in most organizations, the ______ department is the only functional area that actually transforms the inputs into the outputs of goods and services that are sold to customers, all functional departments use the systems process.
a. operations b. marketing c. human resources d. finance
Consultants offer which of the following functions for strategists?
a. Organizational therapy b. Organizational retooling c. Organizational surgery d. All of the above