What is the difference between green marketing and greenwashing?
What will be an ideal response?
Green marketing is a strategy of making marketing mix decisions that are earth-friendly and profitable, while greenwashing is essentially false green marketing. Greenwashing refers to a strategy of claiming that a product is better for the environment than it really is in order to take advantage of the trend toward environmentalism.
You might also like to view...
First Direct is an example of a bank with too many branches
Indicate whether the statement is true or false
You have gathered data from printed and online sources as well as from a survey. What should you do to organize the writing of your report?
a. Reduce quantitative data to a usable form through statistical techniques. b. Question whether every piece of information available makes a real contribution to the outcome of the study. c. Combine, summarize, and condense useful information so that the reader can understand it more easily. d. Do all of the above.
________ imposed minimum funding standards to guard against underfunded pensions
Fill in the blanks with correct word
The basic role of a parent company is to facilitate the acceptance of the new product.
a. True b. False