How does a story about the changes in technology her grandmother has experienced in the last fifty
years fit into Ellen's speech on new technology?
A) It is the thesis statement.
B) It is the purpose statement.
C) It should be the first main point.
D) It is supporting material.
D
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The ________ dimension of source credibility means that highly credible sources are perceived as having knowledge and experience regarding the topic they address and therefore are credible. This makes sense because we tend to put more stock in ideas and advice that come from experts than in those that come from non-experts
a. optimism b. expertise c. ethical d. practicality
Wal-Mart’s slogan “Always the low price. Always.” was an example of _______________
a) relationship marketing b) home shopping c) puffery d) an intermercial
Group members who look for meaning in the people using words rather than in the words themselves are less likely to bypass or be bypassed
True False
Speeches on questions of value often fit the best in topical organization
Indicate whether the statement is true or false.