Planning the Place and Promotion elements of a marketing mix is especially difficult if the dimensions of a product-market are not operational.

Answer the following statement true (T) or false (F)


True

Operational segment dimensions should be useful for identifying customers and deciding on marketing mix variables like Place and Promotion.

Business

You might also like to view...

____ focuses more on creating a culture of openness than eliminating opportunities

a. Proactive auditing b. Installing good internal controls c. Monitoring employees d. Creating a positive work environment

Business

Cultures differ in the degree to which protocol, or the formality of the relations between the two negotiating parties, is important-American culture is among the most formal cultures in the world.

Answer the following statement true (T) or false (F)

Business

Which of the following is NOT a type of team meeting role?

a. Critic b. Timekeeper c. Facilitator d. Scribe

Business

A court is not likely to allow an exception to the preexisting duty rule even if extraordinary difficulties arise that were totally unforeseen at the time a contract was formed

Indicate whether the statement is true or false

Business