The terms direct marketing and direct distribution mean the same thing.
Answer the following statement true (T) or false (F)
False
Direct distribution refers to firms distributing directly to the final customer or consumer. Direct marketing refers to direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling.
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Which of the following is a hi-tech method by which thieves capture personal or account information from a credit card, driver's license, or even a passport?
a. Surfing b. Skimming c. Clawbacks d. Phishing
In general, an accounting method or estimate that results in a higher current earnings produces a better quality of operating income
Indicate whether the statement is true or false
In a production cost report, ________ includes the number of units completed and transferred out of a process and the number of units remaining in ending WIP. The weighted-average method is used.
A) total units estimated for B) total units budgeted for C) total units accounted for D) total units to account for
Using an undifferentiated marketing strategy, a firm decides to target several market segments and designs separate offers for each
Indicate whether the statement is true or false