How has the development of product labels with the Universal Product Code (UPC) benefited the observation method of conducting marketing research?
What will be an ideal response?
Technology has greatly facilitated the observation method. One example is the Universal Product Code (UPC) label, an identifying series of vertical bars with a 12-digit number that adorns every consumer packaged good. By reading the codes with optical scanners, researchers can tell which products are selling and how well. The UPC label not only increases speed and accuracy at the checkout counter; it also enables timely inventory control and gives stores and manufacturers accurate point-of-purchase data sensitive to the impact of price, in-store promotion, couponing, and advertising.
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Which of the following is not a norm of the Millennial generation?
A. Desire to accept facts and authority at face value. B. Desire to experience new and different things. C. Desire to have personalized products and choice. D. Desire to keep things moving and interesting. E. Desire to have instant feedback.
Cooperative advertising involves producers
A. paying for intermediaries' total advertising costs. B. sharing the cost of advertising placed in national media with intermediaries. C. doing some advertising and expecting their intermediaries to provide the rest of the promotion blend. D. sharing the cost of local advertising with intermediaries. E. agreeing with competitors to limit advertising spending.
Wofril Corporation uses the cost formula Y = $5,300 + $0.60X for the maintenance cost, where X is machine-hours. The August budget is based on 8,000 hours of planned machine time. Maintenance cost expected to be incurred during August is:
A. $500 B. $10,100 C. $5,300 D. $4,800
In Arthur J, Gallagher v. Babcock, where Babcock quit working for Gallagher and went into competition, drawing away clients, and Gallagher sued to enforce a non-solicitation and non-competition agreement, the courts held that the agreements would be enforced and Babcock owed damages
a. True b. False Indicate whether the statement is true or false